It's easy to talk about what's down, so let's talk about something that's UP!

The IAB Internet Advertising Report for 2008 was released yesterday (conducted by Pricewaterhouse Coopers) and reported that even in our current economic climate, internet advertising was up 10% last year.  Granted, it did slow to $23.4 billion overall, which is down from 2007, but the next closest contender was cable advertising at 7.8%, and everyone else was down beyond that.  What does this mean in the big picture?  Well, in my humble opinion, it shows the strength and value in what advertising (albeit well placed and planned) online advertising, which will only continue to grow stronger in the coming years.  Small to medium businesses will also begin to benefit from this in the next year or so, with a handful of companies cropping up that offer affordable packages and promises of geo-placed ads that will attract web surfers to the local little guy, a big plus for businesses that already have a thin margin to advertise with.

Don't believe me, and need something to entertain you on the train ride home, here's the link to the IAB report.  

IAB